Blackberry can be a potential driver for Fixed Mobile Convergence
Research In Motion, the force behind, perhaps, the most successful wireless device in enterprise domain – Blackberry, announced yet another extraordinary quarter, even in this downturn, when everyone is trying to stabilise than grow.
As per the impressive results for the quarterly (December 2008 – February 2009), the company earned a revenue of $3.46 billion and shipped 7.8 million handsets. Of these 7.3 million handsets were activated during the period. The average selling price for a handset was $370 and revenue from handset sale constituted 83% of the quarterly revenue.

Other segments fetching revenue for the quarter were service ($415 million), software ($59 million) and other revenues ($106 million) that constitutes repairing and servicing of non-warranty products.
The growth of blackberry is across the globe. It is not specified to a particular region or country. This quarter the non North America subscriber base reached one third of the total and countries across Europe, Asia and Middle East showed growth in sales. A lot of operators announced availability of Blackberry services/handsets during the quarter and some of the carriers launched aggressive sale plans. The company in its latest release attributed these offers for its unexpected growth in the quarter.
Blackberry is a strategically positioned handset. It has made its presence in the enterprise domain. Today, half of its customers are in enterprise segment and the remaining are from non-enterprise domain, most of whom must still be in the enterprises. So to push or launch a service in the enterprise domain, Blackberry is definitely the best handheld wireless device. The service will see lot of users and it will be a value addition for Blackberry.
December 23rd, 2009 by admin in BlackBerry | No Comments





